Fast but Silent
The same premise with fishing a crankbait fast follows with the noise it makes. The more noise or "rattling" the more warning and awareness a fish has that something is coming. Sound is important in stained and dirty water, but in most conditions the more silent the better.
Color, Color, Color
Some element of fishing crankbaits has to come back to color. Color is less important than presentation but it still matters and should not be overlooked. Clear water warrants natural color lures as bass will spook at the sight of something unnatural. Match local food sources such as bluegill or shad as the color of choice. Stained water, bright colors right? Not necessarily. Dark colors such as black shad brown crawdad create a noticeable silhouette that can easily be detected by bass.
- Phil Manning (FISH THIS)