Does Lure Color Matter?

Short answer is lure color matters very little if you look at fishing from a scientific prospective. Water absorbs and blocks different wavelengths of light, effectively making colors disappear and light travels into the water column. Red lures disappear first, followed by orange, yellow, green, blue and finally black. Fish “shiny” silver and gold lures on sunny days to reflect light and make the fishing lure more visible to fish. Throw fluorescent lures on cloudy days to take advantage of the increased UV light waves. Overall color is probably more a psychological part of fishing than a scientific one. Focus on lure size, action and speed to catch more fish. Great article at Fix.com sums it up.